Google Ads
Leverage over 63,000 Google searches a second to reach your ideal customer.
What You'll Learn:
Section 1: Concepts
Concept courses give you basic information required to create successful Google Ads.
Understand the marketing funnel to provide a foundation to your Google Ads efforts.
A strong comprehension of the mechanics of Google Ads will allow you to find advertising opportunities.
Set concrete goals to watch the key-performance indicators that drive your campaign to success.
Section 2: Launch
Use these instructions to launch your first Google Ads campaign.
The very first step to running Google Ads for your business is campaign creation.
Drive people to buy, and create a campaign with a positive ROI, through conversion tracking.
Section 3: Breakeven
Drive your campaigns from their first impression to breaking even using these lessons.
Planning is essential to making sure your new campaign achieves your business goals.
Learn to save money by using negative keywords to remove your ads from irrelevant search auctions.
Regulate conversion volume and cost-per-conversion with bid management.
Rotate ads to increase sales and profit by improving clickthrough rates.
Reach untapped audiences and lower advertiser competition with keyword discovery.
Improve ROI by monitoring targeting and reducing spend on underperformers over time.
Get cheaper traffic from Google, and better response rates from your audience, by creating keyword ad groups.
Increase the quality or volume of conversions by changing settings.
Section 4: Growth
Coming soon!
Section 5: Automation
Coming soon!