Learn at Your Pace.
University of Marketing allows you to study, learn, and win at Internet marketing at a pace that works for you.
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Study.
1 With University of Marketing, you'll study the essential strategy and tactics to succeed at growing website traffic, conversions, and revenue. They'll be presented to you in easy-to-understand lessons where you'll learn and apply those lessons at the same time, to your own campaign.
Learn.
2 Once you've learned and applied basic marketing strategy, University of Marketing helps you learn to take things to the next level by teaching you to scale your campaigns. When you're done, you'll have a successful and growing campaign that's driving measurable profit to your business.
Win.
3 To grow a successful campaign, it takes more than just knowledge and methods; it takes support. With University of Marketing, you'll have a support team to answer the questions that develop in your path to growth. We're always available to consult you through things.
Who is University of Marketing?
I'm Tim Kern, and I'll be leading your instruction at the University of Marketing. In the past, I was the marketing director of turnaround companies, growing Internet marketing from small tests to mullions of dollars in profit for small companies, startups, and turnarounds. I also owned my own marketing technology company that we bootstrapped to success. I'll take my decades of experience and turn it into information that will effectively grow your business.
Google Ads
Google Ads can reach up to 90% of internet users, and advertisers saw a 20% increase in ROI last quarter. Despite that, it's ubiquity make it one of the most difficult places to create a campaign that turns a profit. Our training on Google Ads focuses on driving sales-focused conversions at the right price, then growing those conversions, so that you can make sure Google Ads are a sustainable way to grow sales for your business.
Social Network Advertising
Over 69% of Americans use social media, but only 9.8% of all internet marketing budgets are dedicated to social networks. This form of advertising one of the most effective ways to reach specific demographic audiences, let alone access more affordable traffic. Our courses on social network advertising leverage interactive ad content with in-depth targeting and low-cost traffic to produce real growth potential.
Search Engine Optimization
Google alone receives 63,000 searches per second on the average day. Over 71% of all searches result in a click to an organic link on the first page of Google. Our course focuses on iterative SEO, in which you first improve results for existing content, and focus on capturing the low-hanging fruit with long tail SEO facilitated by content creation, and finally focusing on your high value, and high competition, keywords.
Email Marketing
91% of Americans use email, making it likely the most commonly used internet communication method. For every $1 spent on email marketing, according to campaign monitor, there's a return of $44. Still, most businesses have a hard time turning email from a communication tool and into a channel for closing sales. Our training helps you understand how the arts of copywriting and design intersect with the science of analysis, in order to grow sales to your business.
Public Relations
PR is a $13.5 billion dollar industry in the US. Still, most companies do next to nothing, other than a couple social media posts, for public relations despite the fact, as we've all seen, that it can have a tremendous effect in growing businesses. University of marketing teaches you how to manage your own public relations. You'll learn how to find influencers within relevant media, craft a message to them, and follow up to close the deal using both traditional and modern technology-enhanced methods.
Display Advertising
Display advertising is expected to be a $48 billion dollar market in 2018. In spite of that, 30% of internet users describe banner advertising as distracting. Display advertising reaches a massive percentage of the internet overall, but it also poses an amazing opportunity for advertisers that are ready to put in the work to stand out within the pack. Our courses focus on driving top-of-the-funnel conversions, maintaining a good CPA, and leveraging content testing and audience targeting to positively impact consumers who typically hate display ads.
Conversion Rate Optimization
Only 52% of companies and AGENCIES (yes, the people who are supposed to specialize in these things) who use landing pages test them to improve conversions. To most marketers, landing page testing is an afterthought despite the fact that it can improve the results you see FROM ANY website visitors. University of Marketing courses on conversion rate optimization focus on helping you understand landing page design best practices, copywriting, a/b testing, and web analytics to improve your conversion rates dramatically and consistently over time.
Social Media Marketing
22% of the world's population uses Facebook, let alone other social media. Even though more and more people are getting on social media as time goes on, there are a lot of misconceptions about how to market businesses effectively on social media. Our training helps you master the full funnel behind social media marketing; gaining new followers, getting those new followers to engage, getting those new followers to click and complete a conversion action, and getting followers to tell their friends about the positive experiences they've had with you to leverage virality, just campaign ROI, to grow.